Physical Sports Limited will always treat your personal information with the highest standards of security and confidentiality. We regard your information as private and will never sell it to other companies. This page is intended to provide you with a clear understanding of how and why we use your information. You can use the links below to jump straight to the relevant sections of our privacy policy:

Personal Information | Payment Card Information | Cookies | Objections | Further Information


Personal Information

What Personal Information is Stored?

When you use this website, we may ask you to provide certain personally-identifying information. This information includes:

  • Your name
  • Your email address
  • Your phone number
  • Your postal address

When is the Information Captured?

When you use this website, personally identifying information may be recorded at the following points:

  • When you provide it on the checkout or shopping basket screen
  • When you place, or attempt to place, an order
  • When you create a customer account (optional)
  • When you join our email marketing list (optional)
  • If you submit a product review
  • If you leave a comment on our blog
  • If you use a contact form

Your IP address is stored with your order details if you place or attempt to place an order. IP addresses are also stored for all blog comments.

Why is the Information Stored and Processed?

The primary basis on which we process your information is our contract of sale with you. In other words, we need to use your personal information to process the transaction and deliver the goods.

We also process personal information for certain legitimate business purposes, which include some or all of the following:

  • where the processing enables us to enhance, modify, personalise or otherwise improve our services and communications for the benefit of our customers
  • to maintain personalised customer accounts for those customers who choose to create one
  • to identify and prevent fraud
  • to enhance the security of our network and information systems
  • to better understand how people interact with our website
  • to send copies of our catalogue and other postal communications that may be of interest
  • to target and measure promotional campaigns and advertising
  • to maintain records of our trading and transactions for business and accounting purposes
  • to communicate with customers about incomplete orders when a purchase is interrupted, abandoned or declined

The email marketing list is based on your consent. The list is strictly ‘opt-in’, you do not have to join, and your consent is never assumed. If you choose to join the email lists we will periodically send you promotional emails and our email newsletter. You can unsubscribe at any time.

For How Long is the Information Retained?

We have a statutory obligation to maintain accurate accounting records. For this reason, we retain a record of all completed orders for a minimum period of 6 years from the end of the financial year in which the order was placed.

Personal information pertaining to incomplete orders is stored for a maximum of six months.

Customer accounts are a convenience to the user and will be maintained until the user asks us to delete them. However, at our discretion we may delete accounts that appear to have been inactive for a long time. Deleting a customer account does NOT delete our internal records of any orders the customer has placed.

Personal information on the email marketing list is retained until you unsubscribe from the list. You may unsubscribe at any time. If we notice that you are not opening our marketing emails, we will stop sending then to you.

Who is the Information Shared With?

We need to share your information with certain third parties in order to fulfill the contract. For instance, in order to take the payment and deliver the goods we must provide your details to the payment processor and the delivery company.

We may also share some personal information with third parties who provide us with services including business systems, ecommerce platforms, email platforms, web analytics, advertising and social media.

In cases where we suspect criminal activity, we may supply personal information to relevant parties including the payment processor and the police. In the very rare event of a critical safety issue (e.g. a product recall) we may need to involve the product manufacturer and/or statutory bodies such as the Medicines and Healthcare Products Regulatory Agency.


Payment Card Information

When you buy from us online we do not store your payment card information. It is transmitted directly to the payment processor on an encrypted connection. The complete card number and CVV code are never in our possession. We never see any portion of your 3D Secure passcode.

If you order by telephone, we are exposed to your complete payment card information because you will be reading it to us as we enter it into our payment terminal. However, we do not subsequently store this information.



Does this Site Use Cookies?

Yes. Cookies are small text files that a web site can send to your computer. They store information about your use of the site. You can think of them as membership cards that, for instance, tell a site you have visited before. Cookies are not computer programs and they cannot read information on your hard drive or spread viruses. They sit around doing nothing until your web browser sends them back to the web site that created them.

How and Why are Cookies Used?

We use cookies primarily because they are essential to the basic functions of the website. For instance, without cookies we could not keep track of the contents of your shopping basket or remember your details for a future visit.

In addition to essential cookies, we also use analytics and advertising cookies to understand user behaviour on our website. For instance, we can track which pages users visit, whether they’re a returning customer, how long they spend on the site and what they buy while they’re here. It also tells us what types of devices and web browsers customers use. This kind of information helps us to improve our service, the performance of our website and the relevancy of our online advertising. Some of the analytic cookies this site sends you may belong to other companies including Google, Facebook and Omnisend.

Although all cookies are pseudonymous, we are able to link specific browsing activity on this website to specific users when the user willingly identifies themselves by providing personal information to the website (eg by placing an order, joining the mailing list, or creating or logging into a customer account.)  None of our cookies allow us to see what any user does elsewhere on the Internet. All they can tell us about your other web-browsing is the address of the website that sent you here (the 'referring URL').

Can I Reject Cookies?

Yes. Cookies are controlled by your own web browser. You can change your browser settings to reject cookies. You can also delete any existing cookies at any time. Please remember that if you do either of those things, this website may not function correctly.

The steps required to change your cookie settings will depend on your web browser. Please see the help menu of your browser for full information.



You can object to any, or all, aspects of our data processing and we will respond appropriately. Just contact us in writing, by email, or by phone. We will deal with your request as soon as possible, and in all cases within 30 days. You are also entitled to request a copy of any personal data we hold for you and to ask us to amend any incorrect data we hold. We are not obliged to engage with any requests that are unreasonable or vexatious.


Further Information

If you have questions about your personal data or our privacy policy, please contact us at or call 01943 662155.

To see all the information we have about you, and to correct any inaccuracies, please write to: Physical Sports Limited, 17 Dam Road, Barton Upon Humber, DN18 5AS.